A decision making strategy is a structured approach to how choices get made inside an organisation, covering who decides, what information they need, and how quickly they act. Without one, decisions default to whoever shouts loudest, whoever has the most slides, or whoever booked the meeting room. In marketing, that pattern is expensive. Most marketing…
Misleading correlations occur when two variables move together in a way that looks meaningful but shares no causal relationship. In marketing, they are everywhere, and they are expensive. When you build strategy around a correlation that does not hold up under scrutiny, you are not making data-driven decisions. You are making confident mistakes. The problem…
Competitive intelligence resources are the tools, sources, and processes that help you understand what competitors are doing, why it might be working, and where the gaps in the market actually sit. The best ones give you decision-grade information, not just a data dump to populate a slide. Most marketing teams have access to more competitive…
A competitor analysis chart is a structured visual tool that maps competitors against a defined set of criteria, typically capabilities, positioning, pricing, or market presence, so you can identify gaps, overlaps, and strategic opportunities at a glance. Done well, it turns a sprawling research exercise into something a leadership team can act on. Done poorly,…
The make or buy decision is rarely just a cost calculation. Buyers weigh capability, control, risk, and trust, often in that order, and the vendor who understands that sequence has a significant advantage over the one leading with price. Most marketing misses this entirely. Whether the buyer is a CFO evaluating whether to build an…
Crisis communication planning is the process of preparing your organisation to respond clearly, quickly, and consistently when something goes wrong. Done properly, it means the hard decisions about who speaks, what gets said, and when to escalate are made in advance, not under pressure. Most organisations treat it as a compliance exercise. They build a…
Decision making biases are systematic errors in how people process information and reach conclusions. They operate below conscious awareness, which means your buyers are not making rational choices based on your features and pricing, and neither are you when you plan your campaigns. Understanding where these biases live, and how they interact with marketing, is…
PR crisis communication is the discipline of managing information, messaging, and stakeholder relationships when something has gone badly wrong. Done well, it limits reputational damage, preserves trust, and gives a brand a credible path back. Done poorly, it compounds the original problem and creates a second crisis on top of the first. Most organisations understand…
SaaS financial metrics are the numbers that determine whether a go-to-market strategy is working or just busy. CAC, LTV, churn rate, MRR, and payback period are not reporting tools , they are decision tools, and the difference between using them correctly and using them decoratively is the difference between a business that scales and one…
Persuasion advertising techniques are the structural methods marketers use to move buyers from passive awareness to committed action. They work not by tricking people, but by aligning a message with the way human decision-making already operates: pattern recognition, trust signals, social reference, and the instinct to avoid loss. The techniques covered here are not theoretical….
Practical marketing intelligence
for people who think.
© 2026 The Marketing Juice